When Dave Herlihy, owner of Floorco in Miamisburg, a flooring wholesaler, opened eight months ago, he didn't anticipate his membership to be largely remodelers.

"One thing I've recognized - I've been doing this 15 years - is when building is down, remodeling goes up," said Herlihy.

In fact, remodeling is unaffected, in some cases even benefiting in the Midwest from the real estate market crisis.

Locally, for the past two to three months, Herlihy has heard remodelers say they're getting booked, but he also noted that although remodeling was bound to go up, it didn't go up as soon as expected.

When it went up, Herlihy saw an increase in business.

"What I'm seeing them say is they thought about building and chose not to," Herlihy added.