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Success depends on how you manage change, not the change itself; Times may demand more near-term focus, but don’t abandon the long-term objectives.; Far from being hindrances or obstacles, meetings should be viewed as a critical business-success tool.; Mark Richardson's Lessons Learned


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January 2010

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Cover Story:
Lakeside Living
Florida renovation turns obstacles into advantages
Features:
Despite continued weakness in the overall U.S. economy, there is a growing sense among remodelers that 2010 will be a better year than 2009.
Online marketing can pay off for remodelers who devote the proper time and effort
Manufacturers do more to make the most of Recovery Act tax credits
The secret is out: Make careful choices and be prepared
Editorial:
Do You ‘Make a Market’?
During the first six months of 2010, we will be offering great, live content in the form of six educational opportunities via ExteriorContractor.com











 
New Program Rising: Home Star or "Cash for Caulkers"
ARLINGTON HEIGHTS, Ill. -- Silicon Valley investor, John Doerr, is trying to do for "green tech" what he did for Internet companies like Google and Amazon. Not only is his firm investing in green technology firms that offer a long-term upside, but, in his capacity as a member of the President's Economic Recovery Advisory Board (PERAB), Doerr is also promoting a $23 billion program to weatherize thousands of American homes. It is still too early to know if the program will be enacted, but it is currently gaining momentum at the highest levels of government.
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